Lead Generation Strategies that Work for Startups

Using SMS to capture leads is a cheap and easy way to generate leads. Whether it’s on billboards, bus ads, or your physical store, SMS marketing can be a powerful lead generation tool.

B2B buyers need to understand the benefits of your product before committing to buy it. Create whitepapers that highlight your products’ features and explain how they address customer pain points.

Exit-intent popups

If a visitor is about to leave your website, you have one last chance to convince them to stay Lead Vanguard. One effective way to do so is to use exit-intent popups. These displays appear when a visitor is about to close the browser window, offering them an opportunity to subscribe or take another action. These exit-intent popups are an excellent way to increase your email list and generate leads.

The most effective popups have clear call-to-actions that are easy to understand. They also offer value to the user, such as a discount or valuable content. This way, the user is more likely to respond positively to your prompt and convert.

Using an eye-catching image or text is another way to make your exit-intent popup more effective. For example, the KlientBoost exit-intent popup uses the poop emojis to attract attention and evoke humor. If your brand is lighthearted, this can be a great way to engage users and keep them interested in your business.

Exit-intent popups can also include social proof to increase the trustworthiness of your business and encourage visitors to convert. For example, a company might highlight the number of customers who have subscribed to their newsletter to demonstrate that their products or services are successful and trustworthy. Alternatively, they might show that their blog posts have high engagement rates or other metrics that indicate that they are an authoritative source of information.

Another effective strategy is to personalize the messaging on your exit-intent popups based on the behavior and demographics of each visitor. For example, you can target your content to the specific interests of a visitor, such as offering time-limited discounts or offers on related products.


Quizzes allow your brand to connect with your audience in a more human way. They help you identify customers’ challenges, understand their goals and offer solutions. This type of content is more powerful than traditional lead magnets and performs better in terms of engagement, virality, and personalization.

The key to creating a quiz that generates leads is to ensure the questions are relevant to your product or service. Ideally, your question should focus on what you can do for your potential clients. For example, if your audience has back pain, you can create a quiz that asks them what they sleep in and then sends them to a page where they can purchase a mattress.

Another way to drive lead generation is by using a quiz that focuses on your customer’s personality. A quiz that identifies your customers’ personality type and recommends products or services that suit them is more likely to convert than one that simply collects their email address.

Another important factor in driving lead generation is making sure your quiz title is catchy and grabs attention. You can do this by using a fun word play or a unique font. You can also include the results in your title to add more appeal to it. If you want to generate more qualified leads, try placing a form before or with the quiz results. This will encourage your visitors to fill out the form and give you their contact information. This will help you follow up with personalized emails.


Sponsorships are a great way to generate leads and attract new business. By choosing the right event to sponsor, you can reach your target audience and build relationships with potential customers. These connections can also lead to repeat business and referrals. To maximize your sponsorship, consider using a virtual booth to promote your brand and encourage visitors to interact with your products. Additionally, you can also ask your host to provide a minimum number of leads to ensure that your sponsorship will be a success.

In today’s market, sponsorship is a serious marketing instrument that can guarantee traction and lead generation for businesses. The only problem is that many companies use it for the wrong reasons. For example, a food company might sponsor a health and wellness expo to show off its new product line. In addition, a health drink company might offer samples at hydration stations and conduct product demonstrations. This can increase the awareness of their brand and boost sales.

Virtual trade shows are a great way to drive leads through events and other online content. Many of these events are multi-sponsor, allowing sponsors to create unique experiences for attendees. Virtual trade shows are also a great way to track metrics, including leads and sales. By analyzing these metrics, you can improve your event strategy and drive more sales.

To increase the effectiveness of your sponsorship, make sure to track leads from your sponsored events. Identify the specific metrics that are important to you and your audience. For instance, you can measure the number of leads generated through event-specific landing pages or email sign-ups. You can also measure the number of people who attend your sponsored sessions or visit your virtual booth. You can even use a tool like Webex Events to see how often your sponsored banners are clicked or viewed, as well as the full profiles of those who do.


Webinars are an effective lead-generation tool that can help businesses generate new sales leads. They offer an engaging format and allow marketers to showcase their expertise and establish themselves as thought leaders in their industry. Additionally, they can be delivered on-demand, making them more accessible for audiences who have time and/or location constraints. Webinars are also a scalable way to create content, as each one can be converted into multiple blog posts and shareable content pieces.

To create a compelling webinar, it’s important to provide valuable, relevant, and engaging content. Start with a clear agenda and structure the content in a logical, easy-to-follow manner. Leave enough time for audience questions and interaction, and wrap up the session with a clear call to action that encourages attendees to take the next step with your business.

When creating a webinar, it’s important to make it visually appealing and to engage your audience. Use compelling images and charts to convey information quickly, and include interactive elements like polls or Q&A sessions to encourage engagement. Additionally, share real-life success stories and industry anecdotes to connect with your audience and make your content more relatable.

Webinars are an excellent source of new sales leads, but only if they’re properly executed. Follow up with webinar attendees using targeted email follow-ups, marketing automation and lead nurturing tools, and lead scoring and tracking. This will ensure that your leads are nurtured through the sales process and become customers. In addition, it’s important to measure the results of your webinars to see what works and what doesn’t. This will allow you to fine-tune your lead generation strategy and improve future events. To do this, use metrics such as registration and attendance, engagement, and ROI to evaluate the effectiveness of your webinars and make data-driven decisions for your business.

Community-led growth

Community-led growth is a go-to-market strategy that relies on a strong community of users to drive product acquisition, retention, and expansion. While this may seem like a new concept, it’s actually a proven approach to growing businesses. The community of customers plays an essential role in the lifecycle of a product, from its launch to its eventual acquisition by another company. This is why it’s important to regularly review your community to identify and address challenges.

Community members can help drive lead generation in a number of ways, including promoting the product and generating leads. However, the most effective way to generate leads is by providing value and establishing trust with the community. To achieve this, you need to identify your target market and understand their pain points. This will allow you to create relevant content that resonates with your audience and encourages engagement.

One of the best ways to do this is by asking for testimonials from past customers. This form of social proof is often more compelling than a marketing message and can increase your conversion rates. However, it’s important to ask for testimonials in a genuine manner and not just as a marketing strategy.

While implementing community-led growth requires careful planning and dedicated management, it can be a powerful tool for achieving business goals. It can also be difficult to maintain engagement, but this can be overcome by ensuring that community goals are aligned with business objectives. It is also important to measure success and make data-driven decisions based on the results of your community-led growth strategy. This can help you determine whether your community is meeting your goals and if the strategy needs to be adjusted.